AGENTS GREASE THE WHEELS OF REAL ESTATE SALES

AJC 28 JUL 2013

AGENTS GREASE THE WHEELS OF REAL ESTATE SALES
Most Transactions Hit Bumps On The Road To Settlement

by John Adams

Recently, I was contacted by a reader who suggested that I write a column focused on how to sell a home and avoid paying a fee to a real estate broker.  Their reasoning was that, with the market improving, a seller should be able to advertise their own property, and negotiate the sale of their home without the added expense of an agent.

OK, here goes:
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IN REAL ESTATE, NEVER IGNORE THE PAST

AJC 30 JUN 2013

IN REAL ESTATE, NEVER IGNORE THE PAST
Prices Are Up In Metro Atlanta, Across The Nation

by John Adams

This time last year, the big push was to get buyers off the fence, to try to convince them that they would be better off buying in the summer of 2012 at 4% interest for a thirty year fixed rate loan than sitting on the fence waiting for prices and interest rates to fall.

As it turns out, that was particularly good advice. Read more →


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AGENTS GUIDE CONTRACT TO SETTLEMENT

AJC 10 FEB 2013

Agents Role Has Changed Over The Years
by John Adams

Two weeks ago, we talked about how the role of real estate agents had changed to that of a transaction engineer, guiding and coaxing the contract from an agreement all the way to the settlement table.

Several readers asked me to be more specific. Here are some of the areas where the agent can and should play an important role in making a real estate transaction work:
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“I Believe” by John D. Rockefeller, Jr.

I BELIEVE at Rock Center

I believe in the supreme worth of the individual and in his right to life, liberty, and the pursuit of happiness.

I believe that every right implies a responsibility; every opportunity, an obligation; every possession, a duty.

I believe that the law was made for man and not man for the law; that government is the servant of the people and not their master. Read more →


When Selling Your House, Remember The Heart

If the truth be known, most home buyers will buy a house emotionally, then justify it logically. I know that’s a lot to swallow in one sentence, but it’s a powerful fact you must understand when trying to sell your home.

The primary motivation of the home buyers, whether they know it or not, is emotion. And it’s your job, as a seller, to do everything possible to appeal to that emotion. Read more →